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2020 was a record-breaker!(Due to the virtual nature of the 2021 show, these 2020 stats are more reflective of an in-person event.)
• 399 exhibiting companies • 2,097 booth spaces Your Future Customers are Here!
49.3 Years: Average age of farmer attendees (our trend toward younger farmers continues!)
73% of farmers attending plan to farm another 9 years or more! Source: 2020 Farmer Attendee Survey
72% farmer attendees say Commodity Classic is the most valuable event they attend all year!
85% Farmer attendees say they are DECISION-MAKERS on their own farms. REACH THE INFLUENCERS!The typical farmer-attendee says that 6+ other farmers in their area ask their opinion on new agricultural products and practices.
The Top Reason Farmers Attend: TO LEARN ABOUT NEW PRODUCTS
The top farmers you want to reach–all under one roof!
Total farmers• attending the 2020 Commodity Classic represented: • $4.24 billion in total gross farm income • $1.07 billion in total annual equipment purchases • $798 million in total seed & crop protection purchases • $524 million in total annual fertilizer purchases
The average individual• farmer at 2020 Commodity Classic represented: • $1.59 million in total gross farm income • $401,411 in total annual equipment purchases • $298,962 in total annual seed & crop protection purchases • $196,421 in total annual fertilizer purchases
Big acres. Big buying power. Big influence.
The average farm operation† at 2020 Commodity Classic represented: • 2,844 total acres • 1,248 corn acres • 1,094 soybean acres • 886 wheat acres • 543 sorghum acres • 1,357 cotton acres • 549 rice acres • 270 hay/forage acres • 509 peanut acres • 458 vegetable acres • 804 specialty crops acres • 744 feedlot cattle • 146 cow/calf pairs • 1,988 sows • 2,251 feeders • 6,588 finishers
Exhibitor FAQs
* Based on Commodity Classic registration, Commodity Classic surveys, USDA NASS February 2020, USDA WASDE March 2020 and USDA ERS December 2019 † For attendees completing the demographic data with registration |
2020 Trade Show