America's largest farmer-led, farmer-focused agricultural & educational experience!

             

 

 

  

2020 was a record-breaker!

(Due to the virtual nature of the 2021 show, these 2020 stats are more reflective of an in-person event.)
 

Record Farmer Attendance

4,669

2nd Largest  Attendance

9,335

Most 1st-Time Attendees 

2,095

(Non- Exhibitors) 

Key Ag Media Representatives

144

 

 

  

2020 Trade Show

•    399 exhibiting companies

•    2,097 booth spaces

 

Your Future Customers are Here!

  

49.3 Years: Average age of farmer attendees (our trend toward younger farmers continues!)

 

73% of farmers attending plan to farm another 9 years or more!

Source: 2020 Farmer Attendee Survey

 

72% farmer attendees say Commodity Classic is the most valuable event they attend all year!

 

85% Farmer attendees say they are DECISION-MAKERS on their own farms.

 

REACH THE INFLUENCERS!

The typical farmer-attendee says that 6+ other farmers in their area ask their opinion on new agricultural products and practices.

 

 

The Top Reason Farmers Attend:

TO LEARN ABOUT NEW PRODUCTS

 

 

The top farmers you want to reach–all under one roof!

 

Total farmersattending the 2020 Commodity Classic represented:

•    $4.24 billion in total gross farm income

•    $1.07 billion in total annual equipment purchases

•    $798 million in total seed & crop protection purchases

•    $524 million in total annual fertilizer purchases

 

The average individual• farmer at 2020 Commodity Classic represented:

•    $1.59 million in total gross farm income

•    $401,411 in total annual equipment purchases

•    $298,962 in total annual seed & crop protection purchases

•    $196,421 in total annual fertilizer purchases

 

 

Big acres. Big buying power. Big influence.

 

The average farm operation at 2020 Commodity Classic represented:

•    2,844 total acres

•    1,248 corn acres

•    1,094 soybean acres

•    886 wheat acres

•    543 sorghum acres

•    1,357 cotton acres

•    549 rice acres

•    270 hay/forage acres

•    509 peanut acres

•    458 vegetable acres

•    804 specialty crops acres

•    744 feedlot cattle

•    146 cow/calf pairs

•    1,988 sows

•    2,251 feeders

•    6,588 finishers

 

 

Exhibitor FAQs

 

* Based on Commodity Classic registration, Commodity Classic surveys, USDA NASS February 2020,

USDA WASDE March 2020 and USDA ERS December 2019

For attendees completing the demographic data with registration