America's largest farmer-led, farmer-focused agricultural & educational experience!


2024 Commodity Classic LARGEST EVER


BIG acres. BIG buying power. BIG influence. Over 11,500 attendees including more than 4,600 farmers along with exhibitors, industry stakeholders, and ag media gathered in Houston from February 28-March 2 for the 2024 Commodity Classic. The Houston event broke the previous Commodity Classic record of 10,400 attendees, which was held in Orlando in 2023.


• 11,500 Attendees: Largest Commodity Classic Ever!

• 3,321: Largest number of booths

• 435: Largest number of companies

• Largest trade show square footage

• First time with 2 floors of the trade show

• Offsite evening of entertainment at Houston Rodeo


Data from the 2024 Commodity Classic in Houston


Total Attendance


Farmer  Attendees


1st-Time Attendees 


Key Ag Media Representatives




Download a PDF of the 2024 attendance and demographics data HERE.



Over 60% of farmer attendees are between 31-55 years of age (our trend toward younger farmer attendees continues!)


Over 95% of both farmer and exhibitor attendees surveyed separately said the 2024 Commodity Classic met or far exceeded their expectations.


Over 85% of farmer attendees are decision makers on their own farms.


Over 40% of farmer attendees indicate they are in a growth phase of their operation and over 45% are startup or focusing on maintaining the size of their operation.


The average farm operation at 2024 Commodity Classic represented:

•    3,044 total acres

•    1,298 corn acres

•    1,156 soybean acres

•    887 wheat acres

•    360 sorghum acres

•    150 cotton acres

•    163 rice acres

•    257 hay/forage acres

•    402 peanut acres

•    194 vegetable acres

•    937 feedlot cattle

•    472 cow/calf pairs

•    263 sows

•    147 feeders

•    112 finishers


The Top Reason Farmers Attend:



76% of farmer attendees say Commodity Classic is the most valuable event they attend all year!


The 2024 show floor was the largest Commodity Classic ever with 3,321 booths by 435 exhibit companies.


95.6% of all attendees said Commodity Classic Met to Far Exceeded their expectations in 2024.




NPS attendee survey score: How likely is it that you would recommend Commodity Classic to other farmers?

NPS: Net Promoter Score is a customer experience metric that measures loyalty and is predictive of business growth. A score above 50 is considered excellent.






International attendees:

Canada: 665

International: 77