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2020 Show Statistics
2021 Exhibitor Prospectus
2020 was a record-breaker!
RECORD FARMER ATTENDANCE 4,669
2nd LARGEST TOTAL ATTENDANCE 9,335
Record Non-Exhibitor First-Time Attendees 2,095
144: Key ag media representatives in attendance in 2020
2020 Trade Show • 399 exhibiting companies • 2,097 booth spaces Your Future Customers are Here!
49.3 Years: Average age of farmer attendees (our trend toward younger farmers continues!)
73% of farmers attending plan to farm another 9 years or more! Source: 2020 Farmer Attendee Survey
72% farmer attendees say Commodity Classic is the most valuable event they attend all year!
85% Farmer attendees say they are DECISION-MAKERS on their own farms. REACH THE INFLUENCERS!The typical farmer-attendee says that 6+ other farmers in their area ask their opinion on new agricultural products and practices.
The Top Reason Farmers Attend TO LEARN ABOUT NEW PRODUCTS
The top farmers you want to reach–all under one roof!
Total farmers• attending the 2020 Commodity Classic represented: • $4.24 billion in total gross farm income • $1.07 billion in total annual equipment purchases • $798 million in total seed & crop protection purchases • $524 million in total annual fertilizer purchases
The average individual• farmer at 2020 Commodity Classic represented: • $1.59 million in total gross farm income • $401,411 in total annual equipment purchases • $298,962 in total annual seed & crop protection purchases • $196,421 in total annual fertilizer purchases
Big acres. Big buying power. Big influence.
The average farm operation† at 2020 Commodity Classic represented: • 2,844 total acres • 1,248 corn acres • 1,094 soybean acres • 886 wheat acres • 543 sorghum acres • 1,357 cotton acres • 549 rice acres • 270 hay/forage acres • 509 peanut acres • 458 vegetable acres • 804 specialty crops acres • 744 feedlot cattle • 146 cow/calf pairs • 1,988 sows • 2,251 feeders • 6,588 finishers
* Based on Commodity Classic registration, Commodity Classic surveys, USDA NASS February 2020, USDA WASDE March 2020 and USDA ERS December 2019 † For attendees completing the demographic data with registration
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